HOW DO WE CARE & HELP TO PROTECT THE PLANET AT C.L.M.
Our event was discovered and founded on a simple human insight: when people come together, magic happens.
Bringing people together to build communities and creating experiences is the D.N.A. of our Cross Lapland Marathon event. We help people harness this power of community to build unforgettable chains of experience in events that foster change, inspire, educate and enhance sports performance.
Everything we do has a positive impact on sustainability in our World. We have the means to accelerate change and to promote a more sustainable and inclusive society. Our goal is to encourage an active culture of care and responsibility, backed up by concrete actions of how we care and reduce the carbon footprint.
Our Trash Management
In Europe, Finland, the happiest country in the World, is known for its trash management and sustainability. We separate everything from bio to plastic to paper and other trash. Both spectators and participants can use our trash management bins available around the town during the event and help us keep this green country.
No Paper Policy
Digital notification and posters are more sustainable options to keep paper away. We help stop cutting several trees at a time. All our materials are digital, nothing in a form except winner's printed certificates.
Suppose you buy a food coupon or bus ticket, train ticket, and encourage you to use digital access. In that case, in Finland's public and private transport systems, Restaurant cashiers can issue a digital invoice by text or email to you. Let's help stop cutting trees.
We use renewable energy in all parts of the event by keeping a carbon footprint. It includes all mobile CCTV Cameras, lights, and sounds.
The 2021 Marathon introduces runners belts made out of 100% recycling materials, wearing their own small 250ml water bottle. It will reduce the number of stations that we have to manage on the route.
Help Good Cause
One established means of reducing waste is our collection of the garments discarded by participants. Most of them are in good condition. We collect these separately and have them processed. After the marathon, we allow relief organizations to take the textiles to distribute to those in need. Besides, we plan on collecting returnable bottles to raise funds for a good cause. Many participants throw out returnable bottles. We plan on collecting them and donating the proceeds to the children's support associations around the World or locally.
Water Bottles & Cups
We are introducing our drop zones across the course for runners to drop their bottles. It will help speed up the clean-up process as bottles are collected from the drop zones and the road and sent for recycling by our Recycling Team.
Compostable cups at one hydration sports station in 2018, three hydration sports stations will use compostable cups rather than bottles. The cups will be collected and composted at a plant.
For the 2021 C.L.M. event, we have recycled heat sheets made out of P.E.T. These heat pads can connect to power banks and heat the runners at the finish point. It is 100% recyclable for the following year's event.
Besides, We will introduce the following sustainable measures for the 2021 race:
→ A campaign to encourage spectators to dispose of their waste correctly, bring refillable bottles, and use the free refill scheme in C.L.M. to keep hydrated.
→ All clothes discarded at the start will be collected and sent for reuse or to be recycled.
→ All plastic bottles used will be 100 percent recyclable.
→ Recovery bags given to runners at the finish line made out of 100% percent recycled textile and free from unnecessary leaflets and giveaways.
→ All Goody Bags are made out of 100% percent recycled textiles.
→ All race instructions and registration materials will be digital, nothing printed.
→ All branding material – more than 20-30 kilometers of it – will be collected and reused or recycled for the next year.